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Purpose, Vision & Values

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Our Purpose, Vision & Values

At Bank Iowa, our purpose, vision and values guide everything we do—from how we serve our clients to how we show up in our communities. They reflect who we are, where we’re headed and what we stand for.

The “why” behind Bank Iowa that drives all that our teams do

For our team members to be engaged, they need to understand how their career connects to our company’s purpose. Bank Iowa’s roots date back to the entrepreneurial ambitions of our family owners, over half a century ago when they decided to take a leap of faith into the banking industry. With that in mind, we were determined to have our purpose, vision and values statements reflect our history and clearly articulate our purpose. We intentionally chose the word “purpose” over “mission.” While a mission always comes to an end, a purpose is an enduring, never-ending goal.  

About PVV Our Purpose

Our Purpose

Our purpose is to empower people, inspire success and foster growth. This is our “why” and a compass that guides our decision-making. At Bank Iowa, our purpose transcends across all those we serve; our clients, our team members and our communities.

Our Vision

Much like our purpose statement, our vision is something we will always be striving to become:

With an ongoing commitment to community banking, we aspire to be:

About PVV Our Vision v2

Our Values

Our values allow us to fulfill our purpose and focus on making our vision a reality. They describe the daily actions we take to successfully execute both.

PVV Values Circles be people centered

Be People-Centered

PVV Values Circles bring your best

Bring Your Best

PVV Values Circles enable great things

Enable Great Things

PVV Values Circles think big

Think Big

Shaping the Future

We know our team members hold the power to shape the culture and the future of our clients and the communities we serve. Our team and our families are the fabric of the communities we call home.

We are Bank Iowa. Our purpose is to empower people, inspire success and foster growth.

Click here to view our latest annual report.